![]() ![]() Yes, I drive them but I’m not into speeding like I used to. “To be honest, I like to look at the cars more than to drive them. “You’ve got to have an empty stomach if he’s going to drive you.”ĭespite having a collection of Ferraris, Beatz isn’t so interested in speeding any more. If you get in the car with him, you just know - you don’t eat,” he said, laughing. It’s really cultivating and progressing a creative movement here.”Īsked about F1 champion Hamilton, Beatz said, “I’m scared to drive with him but he’s one of my best friends. Politics isn’t really our lane, as Swizz said. If that was focused on every area of the world, there wouldn’t be any progression. It’s just that there needs to be a little light shed on the positivity happening here. Reminded of years of human rights abuses there, Taher said, “Right, right, of course, as there have been all over the world. This needs to be heard, especially with the way that we want to build Good Intentions here with an almost all-female-led team.” “…I’m on a construction site and I feel completely comfortable and really safe. Now more than ever you have a lot of women in leadership roles and in the government leading a lot of initiatives,” she said. “A lot of times it’s headlines, media and stereotypes that speak for us. Taher later added that the stigma about Saudi happens because people don’t often speak to people, including women from Saudi Arabia, to discuss with them women’s rights and what they have to say about the matter. I wouldn’t take Saudi off that list because amazing creatives are there and they deserve the attention as well.” My mission has always been to empower creatives all over the world, which is why we have No Commissions and The Dean Collection. When you free the artists, you free the world. Any place that you go to, there’s an upstairs, middle floor and a downstairs, right? I’m not going to judge a whole place on the downstairs when the youngest population in the world is probably in Saudi Arabia. But we’re focusing on the highlights of the positivity just like I would anywhere else in the world. He continued, “But no place in the world is perfect, not even where I’m sitting right now. Hopefully, the world will get to see that side of Saudi as well.” There are a lot of changes that are happening in Saudi that I’m witnessing that are amazing. Yes, there’s news about Saudi but we can’t stop that from moving forward and working with creatives and great people, and doing great things and leading by example. We want to say yes to projects that we can deliver on, make a statement and set an example.”Īs for the criticism that is associated with Saudi Arabia’s controversial reputation for the treatment of women and human rights abuses, Beatz said, “I’m there for the creative part. I don’t think we will say yes to everything. My thing and Noor’s thing is, ‘Let’s really bring the quality and not worry about the quantity.’ A lot of people come and just say yes to everything. They bring the D-team but take the A-team money. The multi-Grammy winner Beatz said, “A lot of people go to Saudi and they don’t bring the A-team. Janet Echelman - Credit: George Chinsee for WWD A known collector with his wife, Alicia Keys, Beatz had already created the platform No Commissions that shares work globally from the couple’s vast art collection, which is known as The Dean Collection. Working with artists and creatives is familiar territory for Beatz. It also will help bring brands and creatives to Saudi Arabia. Good Intentions’ talent pool will help share the region’s stories via tourism, entertainment and art. “It’s a new day and a new age for the world to know that and understand the creatives there,” he said. Two-thirds of the population is under the age of 35. Having been laying the groundwork for the project for many years by speaking with people in Saudi Arabia, Beatz said the plan is to proceed on a project-by-project basis.ĭrawn to the Saudi region partially due to its young population, Beatz also liked that many creatives there are largely undiscovered. The plan is for the culture sector to contribute more than $23 billion to the Saudi economy and create 100,000 jobs in the next 10 years.Īrchitects, designers, artists, filmmakers, writers, music producers, playwrights, fashion types and others will be among the creatives represented by the new agency. Earlier this year the Saudi Ministry of Culture unveiled the establishment of 11 specific commissions to trumpet local heritage, respond to global needs and bolster the national economy. ![]() Beatz’s new venture comes at a time when Saudi Arabia is bolstering its cultural scene and wooing brands, investors and tourists to the ultra-wealthy area. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |